According to a 2015 study by the Pew Research Center, people who had used online dating services had a higher opinion of such services than those who had not.
About one in five, especially women, at 30%, compared to 16% for men, asked for help with their online profile.
Most services also encourage members to add photos or videos to their profile.
Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.
Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.
Attitudes towards online dating improved visibly between 20, the Pew Research Center found.