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Privacy: 3/10 — Members may use their pseudonyms, but may only change their name if they are a paying customer. But without non-monogamy status, is fairly useless.

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In particular, the number of American adults who had used an online dating site went from 9% in 2013 to 12% in 2015 while those who used an online dating software application on their mobile phones jumped from 3% to 9% during the same period.

This increase was driven mainly by people aged 18 to 24, for whom usage almost tripled.

80% of the users said that online dating sites are a good way to meet potential partners, compared to 55% of non-users.Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.Some sites are completely free and depend on advertising for revenue.Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.In 2008, Cynthia Feliciano, Belinda Robnett, and Golnaz Komaie from the University of California, Irvine, investigated the preferences of online daters long gendered and racial lines by selecting profiles on Yahoo!Personals – then one of the top Internet romance sites in the U.Nevertheless, only one in three had actually gone out on a date with someone they met online.About one in five, especially women, at 30%, compared to 16% for men, asked for help with their online profile.Most services offer digital messaging, while others provide additional services such as webcasts, online chat, telephone chat (VOIP), and message boards.Members can constrain their interactions to the online space, or they can arrange a date to meet in person.